VidBlog
by P.J. Bednarski, Staff Writer
Netflix started streaming long before it was cool. Now it dominates the U.S. with sheer numbers and loyalty. The world awaits... Read the whole story
COMMENTARY
by Rusty Coats, Op-Ed Contributor
The industry will see robust buying through the open buying environment as advertisers recognize they have ample data and just need access to premium … Read the whole story
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by Thom Forbes
Beating analysts' already high expectations, Netflix yesterday announced it had added 7.05 million subscribers in its final quarter for 2016, with more than 5 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It isn't just TV networks looking to find the right formula. Pay TV distributors -- those who carry networks -- need to make tough … Read the whole story
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by Richard Whitman, Columnist
A new study commissioned by mobile ad platform Jun Group and conducted by Nielsen Media Labs found people prefer opt-in mobile ads at a … Read the whole story
COMMENTARY
by Mark Bradbury, Columnist
With the latest technologies unveiled this month at CES in Las Vegas, there was plenty of buzz about the newest ways to automate a … Read the whole story
by Wayne Friedman
Projections for 2017: There will be 17.2 million broadband-only homes. Declines in traditional pay TV service are attributable to growth in the OTT video … Read the whole story
by Chase Martin
One agency has developed a structured approach to creating augmented reality and virtual reality experiences for clients and encourages other agencies to adopt the … Read the whole story
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by Sara Guaglione
The 'New York Times' is not "trying to win a pageviews arms race and sell low-margin ads against clicks." Instead, the strategy is to … Read the whole story