VidBlog
by P.J. Bednarski, Staff Writer
Facebook wants to grab advertisers by leaping into video content in a big--as in long-form--way. That could be massively popular, and that's not necessarily good. Read the whole story
-
by Gavin O'Malley
Righting its ship, Apple reported better-than-expected earnings for the fiscal first quarter on Tuesday. Along with record quarterly revenue of $78.4 billion -- up … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Video will play a bigger role in email marketing this week, experts seem to agree. Some tips: No auto audio -- and make a … Read the whole story
by Tanya Gazdik
KFC is bringing another colonel on board for its first Super Bowl spot. Billy Zane plays the new Georgia Gold Colonel, who appears to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Virtual and augmented reality are moving toward mass adoption. Most VR sales have actually been smartphone accessories, despite all the innovations in headsets. This … Read the whole story
by Tanya Gazdik
The spot concludes with a commitment from Audi on equal pay for equal work, because "progress is for everyone." The automaker calls it a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Globally, the number of mobile devices with ad blocking software installed jumped 38% from 275 million at the end of 2015 to 380 million … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
With the explosion of video roll, it's time for marketers to begin thinking about how to use searchable video in their plans. Phil Nottingham, … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from BIA/Kelsey. That's up from $33 billion last … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
As real-time social platform Snap Inc. prepares to file for its initial public offering, some time next week, all eyes are on Snapchat. The … Read the whole story
COMMENTARY
by Bob Shullman, Columnist
Luxury, affluence, and wealth marketers define their target markets in many different ways (by income, wealth, generation, buying habits, attitudinally, etc.). Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal … Read the whole story