A large portion of the digital video and local TV growth will come from programmatic spending. This will occur as programmatic becomes more of … Read the whole story

It's easy for those of us who remember life before mobile devices and a ubiquitous internet to stereotype teens as rabid, but not particularly … Read the whole story

TV programs, on ad-supported networks, accounted for 64% to 88% of prime-time top trending topics on social media platforms. Sports accounted for 68% of … Read the whole story

Facebook already rules our social lives. Can it take over our TVs, too? Positioning itself accordingly, the social giant is reportedly working on an … Read the whole story

Published on weekdays, the Edition will provide a high-level overview of the news drawn from the NYT's existing Morning Briefing product. Read the whole story

From CNN's creation of a new investigative unit to Reuters leadership telling its reporters to think differently about reporting on the White House, Donald … Read the whole story

Facebook is making a specific more TV-video play: A TV-like digital set-top box app on new over-the-top services like Apple TV. Since June, there … Read the whole story

Marketers would do well to incorporate mobile surveys, emojis (that's right-emojis), and micro-targeted ads on Facebook into their 2017 strategy. Read the whole story

Mashable called it a "stunt." "Adweek" said it was a "neat party gimmick." And the "Washington Post" deemed it a "nifty innovation." I'm talking … Read the whole story