VidBlog
Brand strategy and research company BrainJuicer will be tabulating scientifically analyzed "live" viewer reaction to Super Bowl ads and reporting it, live, on Facebook, Twitter and its own blog. Read the whole story
The rapid expansion and growing sophistication of today's audio advertising market is prompting the global advertising community to revisit audio advertising opportunities. Is 2017 … Read the whole story
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A Havas Media Group study spanning 33 countries, 300,000 people and 1,500 brands found that "people wouldn't care if 74% of the brands they … Read the whole story
"The Hollywood Reporter News" series is a follow-up to the successful launch of "Billboard News," its sister publication. It will cover celebrities, film premieres, … Read the whole story
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Connected TVs have reached a large majority of U.S. Internet homes, according to a new report from The Diffusion Group. Read the whole story
The Magicians, which airs on the Syfy cable network, doubled down for Season 2 on YouTube to introduce the show to new audiences and … Read the whole story
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Donald Trump has a fixation on overall media brand awareness and is ridiculously sensitive about competition. So it shouldn't come as a surprise that … Read the whole story
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As millions of people across the U.S. prepare for Super Bowl VI this Sunday, where will consumers' eyes actually be? Skittering from mobile apps, … Read the whole story
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In the spirit of Sunday's between-snaps endeavors, here are exactly 36 sentences about 32 Super Bowl ads. Happy early Ad-Nerd Prom Day, everyone! Read the whole story
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When vetting various partners, we considered various criteria, especially fees, features and reporting. Publishers should evaluate partners across these elements and ask probing questions. Read the whole story
