Once again, no big whoops. It's getting a little hard to hype Super Bowl ads. Read the whole story
Amazon Prime Video has earned big awards for "Transparent" and "Mozart in the Jungle." One analyst estimates Amazon has spent $250 million on original … Read the whole story
Virtual and augmented realities are moving well into the millions. That's millions of units and millions of dollars. A new forecast now projects VR … Read the whole story
The real loser Sunday night was nothing less than Trumpism, which was repudiated bigly by the advertisers. Some of the biggest companies in the … Read the whole story
So what if Super Bowl LI didn't really get started until the fourth quarter and kicked into high gear in overtime? Some advertisers took … Read the whole story
Using YouTube views as a rough index of popularity, Anheuser Busch's "Born the Hard Way" ad for Budweiser was the clear winner with 20.2 … Read the whole story
Last week, the Doomsday Clock was moved from 3 minutes to midnight to 2.5 minutes to 12. Scientists believe that the chance of the … Read the whole story
Tim Webster, chief strategy officer of The Exchange Lab talks about what lies ahead for programmatic TV, programmatic's relationship to artificial intelligence (AI), and … Read the whole story
Super Bowl LI was the most "real-time" yet, both on and off the field -- as well as on and off TV. The game, … Read the whole story
The new FCC Chair has closed an investigation into whether AT&T and Verizon violate net neutrality by their own video from consumers' data caps. Read the whole story
National advertising sales from Fox's "Super Bowl LI" pulled in $432.4 million, according to iSpot.tv. This total came from 62 brands, with 89 spots, … Read the whole story