VidBlog
by P.J. Bednarski, Staff Writer
After a handful of admitted measurement mistakes, Facebook says it will undergo a Media Rating Council audit and add third-party verification of its stats. Also, Facebook will introduce three new … Read the whole story
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by Wayne Friedman
The deal will involve talent and brands from across all A+E networks and franchises. A+E Networks' digital storytelling unit, 45th & Dean -- a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Video will have the highest growth rate of any mobile application representing 78% of all mobile traffic and live video will represent 5% of … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Mobile video traffic is on pace to grow nine times in volume over the next five years. That's the word from Cisco in its … Read the whole story
by Larissa Faw
As part of a new effort to test focused campaigns on single social network platforms, Oberto's is introducing its first digital Valentine's Day campaign … Read the whole story
COMMENTARY
by Steve Corwin, Vineet Thapar
Asking "What's Powerful Now?" delivers value dynamically in the moment by harnessing the rapid pace of behavioral change in today's health journeys. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Cause marketing isn't a new phenomenon. In fact, it's taken center stage as a way through which brands can build authentic relationships with their … Read the whole story
COMMENTARY
by Kyle Dozeman, Op-Ed Contributor
The theory goes that header bidding provides buyers with the opportunity to buy 100% of a publisher's inventory. In practice, however, if buyers were … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The NBA is looking to curb "Twitter wars" between players by reining in teams' social media accounts. Read the whole story