This is the year the major networks and studios will embrace streaming services, in part, by dictating what they'll look like. Read the whole story
Outstream video advertising provider Teads reported that it logged $200 million in revenue in 2016, driven by growth in its mobile and programmatic businesses. … Read the whole story
Skipping past skippable video ads has become an "ingrained behavior" for most consumers, according to results of a media trial released this morning by … Read the whole story
The social giant on Tuesday debuted an app that can "broadcast" premium fare on Apple TV, Amazon Fire TV and similar set-top boxes. Now, … Read the whole story
Audience measurement firm comScore has been granted accreditation by industry ratings watchdog Media Rating Council for its mobile viewable impressions and related viewability metrics … Read the whole story
My 17-year old son recently told me that many of his friends don't watch anything on traditional TV anymore, and many do not have … Read the whole story
One knock on native advertising is the lack of standard measurement tools. A panel-based approach is one way to measure native ad campaign effectiveness. Read the whole story
Dove Men + Care is promoting its new line of products with a chance to spend some time in a posh treehouse. Read the whole story
Putting ad metrics and revenue ahead of user experience, Facebook's auto play announcement has to be the most stupid of the year so far. … Read the whole story