VidBlog
by P.J. Bednarski, Staff Writer
Viant has produced a smart, easy-to-understand primer to Automatic Content Recognition that lets marketers track consumer viewing habits and preferences. Read the whole story
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by Laurie Sullivan
With 89% of U.S. consumers saying they can't live without their smartphone or always have it within arm's reach, it's no wonder that 57% … Read the whole story
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by Laurie Sullivan
The company is also working on gaining MRC accreditation for video impressions and viewable statistics, as well as General Invalid Traffic, which includes bot … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The explosive growth of video in 2016 makes 2017 an important year for video content, and as more publishers are tempted to use it, … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Though not yet on par with YouTube, Snap is increasingly well positioned to capture "TV money," analysts suggest. Relative to Google's video hub, "Snap … Read the whole story
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by Amy Corr
Geico launched its third round of pre-roll videos that crushes its own ads for a viewer's entertainment and convenience. The company created five different … Read the whole story
by Larissa Faw
While McDonald's is the dominant player in the fast food world, it remains an upstart when it comes to its coffee. Now, the chain … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
Every now and then, a consumer happens upon a brand by accident and such serendipitous discovery can mean additional business if you plan for … Read the whole story
COMMENTARY
by Chris Harris, Columnist
When 7-year-old Joseph Perez asked Tom Brady at Super Bowl LI Opening Night "Who is your hero?" he probably wasn't expecting the veteran quarterback … Read the whole story
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by Laurie Sullivan
"This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes," Marissa Mayer, Yahoo CEO, said in … Read the whole story