VidBlog
by P.J. Bednarski, Staff Writer
The more streaming service competition there is, the lower Netflix has to reach. "Santa Clarita Diet" is a vivid example. The service is doing a little bit of a balancing … Read the whole story
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by Tobi Elkin
A new study conducted by Neuro-Insight found that the value of high-quality editorial is 16% more personally relevant and engaging than social news feeds. Read the whole story
COMMENTARY
by John Motavalli, Columnist
Ad Lightning has come out with a study involving 605,000 examples of online ads that provide good reason for users to install an ad … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Though not yet on par with YouTube, Snap is increasingly well positioned to capture "TV money," analysts suggest. Relative to Google's video hub, "Snap … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Native ad platform companies Bidtellect and TripleLift said they're entering a partnership that will bring advanced programmatic capabilities to native advertising. The goal is … Read the whole story
COMMENTARY
by Simon Eaves, Columnist
Today's consumer goods industry was built on brand marketing. For decades, the focus was on high-impact campaigns across TV, billboards and radio, with companies … Read the whole story
by Sara Guaglione
Now, the deal is valued at about $4.48 billion, around a 7% drop. The disclosure of user-data breaches caused a delay in the acquisition … Read the whole story