The more streaming service competition there is, the lower Netflix has to reach. "Santa Clarita Diet" is a vivid example. The service is doing a little bit of a balancing … Read the whole story
A new study conducted by Neuro-Insight found that the value of high-quality editorial is 16% more personally relevant and engaging than social news feeds. Read the whole story
Ad Lightning has come out with a study involving 605,000 examples of online ads that provide good reason for users to install an ad … Read the whole story
Though not yet on par with YouTube, Snap is increasingly well positioned to capture "TV money," analysts suggest. Relative to Google's video hub, "Snap … Read the whole story
Native ad platform companies Bidtellect and TripleLift said they're entering a partnership that will bring advanced programmatic capabilities to native advertising. The goal is … Read the whole story
Today's consumer goods industry was built on brand marketing. For decades, the focus was on high-impact campaigns across TV, billboards and radio, with companies … Read the whole story
Now, the deal is valued at about $4.48 billion, around a 7% drop. The disclosure of user-data breaches caused a delay in the acquisition … Read the whole story