The man who cofounded the YouTube multichannel network AwesomenessTV, and saw its quick success lead to bigger and bigger valuations, Is leaving. Read the whole story
Digital marketing agency IMM partnered with Sublime Skinz and The Trade Desk on a campaign to drive target consumers to a phone provider's Web … Read the whole story
The need to discover new content has grown as both content choices and delivery options continue to increase. IRIS.TV boasts that it uses "artificial … Read the whole story
OTT now looks to "replace" those traditional pay TV services -- cable, satellite or telco. Estimates are Sling TV has more than 1 million … Read the whole story
Many have repeatedly warned of the imminent demise of Facebook - whether as a social media network, media company or ad-tech firm. However, time … Read the whole story
The measurement company says the new effort comes from the growth of YouTube on mobile -- now 70% of its total YouTube viewing. Of … Read the whole story
Metamarkets and Rubicon Project have teamed up to help media buyers on Rubicon's platform gain access to Metamarkets' interactive analytics dashboards. The goal is … Read the whole story
A Verizon rep tells "Marketing Daily," "The gaming community is one of the singular applications where you can see the difference. They have a … Read the whole story
SI's video offerings have racked up over 36.5 million views across various platforms - more than twice the video views during last year's launch, … Read the whole story
When it comes to getting their mobile service, millennials aren't married to traditional providers. That's according to a new study of about 1,000 millennials … Read the whole story