VidBlog
by P.J. Bednarski, Staff Writer
From a targeting perspective,YouTube TV should be mighty helpful to advertisers, and a good way for YouTube to finally prove its real worth to advertisers. Read the whole story
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by Tobi Elkin
Audience measurement and data platform Tru Optik is partnering with Videology. The aim is to enable Videology clients to access Tru Optik's OTT marketing … Read the whole story
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by Wayne Friedman
Traditional pay TV distributors witnessed some of the steepest declines in fourth-quarter 2016, but adding in new "virtual" pay TV providers trimmed those drops. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many mid-to-small size networks are taking a severe hit in terms of lower subscribers for Nielsen's March cable universe estimates. Even sports cable networks … Read the whole story
by Laurie Sullivan
Google has introduced a playable advertising format in Universal App Campaigns that allows users to play a lightweight version of the video game in … Read the whole story
by Tobi Elkin
Outstream video advertising marketplace Teads named Marc Zander to the newly created role of Global VP of Client Partnerships to work closely with brand … Read the whole story
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by Tobi Elkin
Location intelligence provider Foursquare launched a new software development kit (SDK) with proprietary location technology called "Pilgrim SDK." The SDK aims to make the … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
A new study finds that nearly 40% of publishers don't comply with native advertising guidelines set forth by the Federal Trade Commission (FTC). The … Read the whole story
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by Amy Corr
The Hong Kong Tourism Board wants visitors to experience the destination's sights and diverse cultures like a local. Created by Grey Group Hong Kong, … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Riffs on the following headlines: The Oscars Telecast Still Needs Fixing; Broadcast Networks Need to Cross-Promote New Series; Should CBS All Access be Programmed … Read the whole story