VidBlog
by P.J. Bednarski, Staff Writer
If Facebook wants to create its own programming, it must first realize there is not really a Facebook crowd. There's a Facebook world. Creating content for such a huge, diverse … Read the whole story
by Wayne Friedman
CBS says entertainment shows have grown on average 54% versus Nielsen live-program-plus-same day ratings.Through 13 weeks of this TV season, "The Big Bang Theory" … Read the whole story
-
by Tobi Elkin
Programmatic advertising is becoming de rigueur for a majority of marketers, according to a new report. In fact, 80% of those surveyed are "familiar" … Read the whole story
-
by Wayne Friedman
The new effort will offer "a single, de-duplicated view of the customer journey across linear television, over-the-top and digital media platforms for high-precision, cross-screen … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
For the first time since 1010data began tracking the market, online CPG sales surpassed $10 billion. Many of the largest product categories within CPG, … Read the whole story
by Tobi Elkin
Video marketing tech firm Eyeview announced the appointment of Brian Katz as vice president, advanced TV insights & strategy. Katz is tasked with leading … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Publishers, like marketers, have created in-house programmatic sales teams and trading desks. Over the last six months, The New York Times Co. has built … Read the whole story
by Steve McClellan
The increase is a bit higher than the 4.2% increase in overall sponsorship spending for the period, but trails the 4.7% gains in sports … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Something more traditional is now on Snapchat side -- one Jeff Lucas, now VP/head of global advertising sales. Yes, that Jeff Lucas, who worked … Read the whole story
by Erik Sass
The NFL gained 1.6M Likes on posts shared to the official NFL Instagram page over the last two days, propelling the league to the … Read the whole story