VidBlog
by P.J. Bednarski, Staff Writer
A little more than 10% of viewers who watched less NFL last season indicated the Kaepernick National Anthem protest was a reason. Also, this new data about Q4 viewership says … Read the whole story
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by Tobi Elkin
Content discovery platform Taboola launched a tool to enable mobile app advertisers to track and optimize mobile app installs and in-app engagement. The goal … Read the whole story
by Sarah Mahoney
A video supporting the effort is scheduled to run on Turner properties throughout the tournament, as well as on NCAA's March Madness Live. Read the whole story
by Tanya Gazdik
Sponsors and partners include Merrell, Jeep, U.S. Army, Vega, Olympus, For Goodness Shakes, Nexcare, Bosch, Snapchat, Live Stream, Sky Sports, The CW and CBS … Read the whole story
COMMENTARY
by Jacqueline Corbelli, Op-Ed Contributor
In the eyes of viewers, negative perceptions of ads are heading for a sea change. Read the whole story
COMMENTARY
by Jessica Burget, Op-Ed Contributor
Header bidding (HB) -- and with it, server-to-server (S2S) bidding -- showed much promise for advertisers, with access to a publisher's higher-quality inventory. So … Read the whole story