VidBlog
by P.J. Bednarski, Staff Writer
Video content has become so ubiquitous consumers may not even care what it looks like. Read the whole story
by Wayne Friedman
The service, called Connected Home, will use the company's home panel -- more than 12,500 U.S. homes -- to deliver usage insights into computers, … Read the whole story
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by Tobi Elkin
Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobile video and branded content and targeting capabilities across all their digital networks. … Read the whole story
COMMENTARY
by Daniel Dryburgh, Op-Ed Contributor
With VR now just one major hit away from becoming a real thing, advertisers who have shied away from VR should give it another … Read the whole story
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by Aaron Baar
Sales of 4K Ultra HD TVs are expected to be one of the fastest-growing consumer electronics segments this year, CTA's Jeff Joseph tells "Marketing … Read the whole story
by Karlene Lukovitz
The campaign includes recipes and banner ads on platforms and digital services including Hulu, Scripps Networks, Pandora, MNIx, Clearstream.TV, and Google Display Network. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
92% of community leaders believe that their online communities have an impact on the business, 35% lack meaningful metrics to report success in business … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
YouTube TV seems most geared to the two most recent media generations. The Multi-Platform Generation (1996-2010) grew up with high-speed Internet, DVRs, on demand, … Read the whole story
COMMENTARY
by Lee Vann, Columnist
Earlier this month, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to "empower people to … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
It's one of childhood's fondest memories: hanging out with friends after school or on weekends. Whether it was going over to your friend's house, … Read the whole story