VidBlog
by P.J. Bednarski, Staff Writer
A recent YuMe study points out that a great selling opportunity presents itself between 3 a.m. to 6 a.m. but Gen Xers are relatively easy marks any time of day. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If your inbox is anything like mine, every week it gets flooded with many, many white papers from a wide variety of companies. Some … Read the whole story
by Joe Mandese
Walt Horstman, a pioneer of programmatic TV advertising, has joined TiVo Corp. as SVP/GM of analytics and advertising, a role that will put him … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile users interact with ads and apps without the need to leave the application … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
AUSTIN, TEXAS -- The thing about SXSW is, it's eclectic. Pay no mind to the stereotype of bearded hipsters stumbling around actual reality trying … Read the whole story
by Laurie Sullivan
Yahoo board member Thomas McInerney, the former CFO of IAC/InterActive Corp.,who joined the company in 2012, will serve as CEO Read the whole story
by Joe Mandese
Merkle, a leading data and technology-driven marketing agency that was acquired by Dentsu Aegis Network last year, has tapped a highly regarded media strategist … Read the whole story
COMMENTARY
by Laura Jones, Op-Ed Contributor
If all the research suggests having more women leaders will lead to better business outcomes, then why is it so difficult to move the … Read the whole story
COMMENTARY
by Marc Veuger, Op-Ed Contributor
Local news networks should focus on building apps and second-screen experiences that communicate directly with their audiences in real time. By interacting with viewers … Read the whole story