Mid-roll ads, which appear inside TV content, now have a 97% completion rate, according to a new study that spans all devices -- PC, … Read the whole story

The new rules governing ad placements will allow publishers to place ads after every 250 words of editorial content in Instant Articles. That compares … Read the whole story

Transformative as it has been, the mobile revolution has left Google's dominant market position largely intact. Indeed, the search giant will soak up the … Read the whole story

With Facebook and Google agreeing to undergo audits in order to get accredited by the Media Rating Council (MRC), it's clear that third-party audience … Read the whole story

Guidelines for influencer marketing have been refined and repeated, which speaks volumes about how some vloggers are all about sneaky sales and not representing … Read the whole story

Targeting one particular TV viewer can be challenging -- if not cost-prohibitive. But focusing on a powerful public official who has a vested interest … Read the whole story