VidBlog
by P.J. Bednarski, Staff Writer
Animoto is introducing a square-format video tool for its Marketing Video Builder, giving small and medium-sized businesses a good way to get their messages seen on mobile devices and social … Read the whole story
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by Aaron Baar
"Organization change takes time, it is complex and technology itself isn't standing still, so new organizational structures can quickly be outmoded," says Boston Consulting … Read the whole story
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by Wayne Friedman
Digital pure-play platforms for video grew 27% in the fourth quarter of 2016, up from 17% in fourth quarter 2015 and 9% in the … Read the whole story
by Wayne Friedman
Total TV usage was down 4.2% on a total day basis for 18-49 viewers. Conversely, Internet-connected TV viewing from OTT devices such as Apple … Read the whole story
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by Tobi Elkin
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for digital and TV advertising with Facebook. The tool aims to measure the … Read the whole story
by Larissa Faw
DDB Spain has created a campaign around one of the earliest and most popular computers used by European consumers in the 1980s and created … Read the whole story
by Laurie Sullivan
With a lack of confidence in Google's ability to move quickly to improve brand safety controls, Pivotal Research Analyst Brian Wieser wrote that "the … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Storyful is a social marketing and news company that's trying to make sense of social media for publishers, marketers, and communications teams. A unit … Read the whole story
COMMENTARY
by Rusty Coats, Op-Ed Contributor
Journalism can thrive if it engages in savvy new digital platforms and business practices that reach people where they access their information. Journalism can't … Read the whole story
COMMENTARY
by Emma Rosser, Columnist
But rebellion against the White House is not the only factor encouraging brand involvement. When brands have vested interests, it's also a huge motivator. … Read the whole story