VidBlog
by P.J. Bednarski, Staff Writer
Adidas is taking its running shoes and racing after its audience--on digital platforms. That's what its customers are watching Read the whole story
-
by Tobi Elkin
Content discovery platform Taboola said it will collaborate with The Trade Desk to enable the ad-tech firm's customers to programmatically buy video and native … Read the whole story
by Gavin O'Malley
Critically, Snapchat's general popularity has yet to undercut its status among Millennials, according to comScore's 2017 Cross-Platform Future in Focus report. Read the whole story
by Wayne Friedman
The latest Deloitte "Digital Democracy Survey" says 80% will skip digital TV/video commercials with over 70% of Millennials and younger Gen Z viewers finding … Read the whole story
-
by Amy Corr
CBS News updated its apps for Amazon Fire TV and Android TV, with a redesign highlighting its streaming news coverage. The apps offer 360-degree … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
As more advertisers turn to native advertising and branded content and publishers are racing as fast as they can to meet their needs, eMarketer … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Amazon sent an email around asking customers to decide on TV pilots it is considering for its Prime Video streaming service. That's nice. But … Read the whole story
COMMENTARY
by John Motavalli, Columnist
The IAB's Randall Rothenberg is not buying that Adblock Plus has gotten the ad tech industry to play along with its very robust Acceptable … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Where to find the feistiest woman on the small screen. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Jimmy Fallon's playful hair-tousling of then-presidential candidate Donald Trump on "The Tonight Show" last September may or may not be one of the reasons … Read the whole story