In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning … Read the whole story

Several advertising execs with hands-on experience creating and scheduling campaigns say every company in the advertising supply chain has some accountability for where their … Read the whole story

The DMA and other industry groups are celebrating today's Senate vote to revoke broadband privacy rules that could restrict carriers' ability to engage in … Read the whole story

OTT is looking to "replace" traditional pay TV services: cable, satellite or telco. Sling TV is now estimated to have more than 1 million … Read the whole story

I pity mobile-era brands like Airbnb. Or maybe I should say that I pity the people tasked with marketing them. Read the whole story

Brands need to start pulling their search teams into media planning in order to have fully integrated campaigns that can produce the highest return … Read the whole story

As the self-appointed president of the "Maniacs for Mad Men" club, I'm always on the lookout for a worthy successor. I don't want to … Read the whole story

The demand for digital video is immense, and continuing to gain momentum. Where TV was once the sole source for video content, consumers now … Read the whole story

Publishers, broadcasters, social media, content creators and creative/digital agencies are wooing brands to the lucrative branded/sponsored video market. Media publishers of all varieties now … Read the whole story

More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don't even use traditional … Read the whole story

Contrary to some industry perceptions, Magna Global is not "anti" linear television, says Brian Hughes, SVP, audience intelligence and strategy for the IPG Mediabrands … Read the whole story