The timing of YouTube advertiser fallout couldn't be worse for the ad-supported long-tail video marketplace, and it couldn't be better for broadcasters, heading into the 2017-18 upfront and "NewFront" advertising … Read the whole story
In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning … Read the whole story
Several advertising execs with hands-on experience creating and scheduling campaigns say every company in the advertising supply chain has some accountability for where their … Read the whole story
The DMA and other industry groups are celebrating today's Senate vote to revoke broadband privacy rules that could restrict carriers' ability to engage in … Read the whole story
OTT is looking to "replace" traditional pay TV services: cable, satellite or telco. Sling TV is now estimated to have more than 1 million … Read the whole story
I pity mobile-era brands like Airbnb. Or maybe I should say that I pity the people tasked with marketing them. Read the whole story
Clicking on the new format should lead consumers to what Facebook promises will be a fast-loading and more engaging shopping experience. The new ads … Read the whole story
Brands need to start pulling their search teams into media planning in order to have fully integrated campaigns that can produce the highest return … Read the whole story
As the self-appointed president of the "Maniacs for Mad Men" club, I'm always on the lookout for a worthy successor. I don't want to … Read the whole story
The demand for digital video is immense, and continuing to gain momentum. Where TV was once the sole source for video content, consumers now … Read the whole story
Publishers, broadcasters, social media, content creators and creative/digital agencies are wooing brands to the lucrative branded/sponsored video market. Media publishers of all varieties now … Read the whole story
More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don't even use traditional … Read the whole story
Contrary to some industry perceptions, Magna Global is not "anti" linear television, says Brian Hughes, SVP, audience intelligence and strategy for the IPG Mediabrands … Read the whole story