VidBlog
by P.J. Bednarski, Staff Writer
Elon University Imagining and the Pew Center asked the Internet's top minds if the decade ahead will still be filled with trolls, hate, lies and division. Eight out of 10 … Read the whole story
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by Tobi Elkin
New findings reveal that 70% to 85% of consumers are served no more than one viewable impression during an ad campaign, while brand safety … Read the whole story
by Gavin O'Malley
Facebook's new offering encourages users to share multiple photos and videos as part of a "visual collection" atop their News Feed. Also, Facebook plans … Read the whole story
COMMENTARY
by John Motavalli, Columnist
I spent serious time trolling YouTube, without an ad blocker, to test just how selective it is in its new efforts to fix inadvertent … Read the whole story
by Sara Guaglione
Web audiences using desktops or laptops have dipped by 14.2% compared to the same month a year ago, while mobile audiences are up 2.9%. … Read the whole story
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by Tobi Elkin
With ad measurement and performance under more scrutiny than ever, The Media Rating Council (MRC) ssued the final version of its Location-Based Advertising Measurement … Read the whole story
by Wayne Friedman
Viewing is up 28% year-to-date for CNN, Fox News Channel and MSNBC, the three biggest cable news networks -- and 28% higher for the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google needs to act even more like TV as it approaches the big upfront TV advertising market. Focus on the program. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The exclusive partnership centers on a custom version of Readly's digital reading app, called Readly Select, which it created specifically for AT&T. Users can … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Trying to improve its revenue forecast, Twitter is going to start selling pre-roll ads against Periscope video. At least for now, the new ad … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
ComPsych asked 1,200 respondents from a number of companies about their social media habits at work, and found that 88% said they check social … Read the whole story
COMMENTARY
by Paula Hansanugrum, Columnist
A number of recent studies state that Millennials are more concerned about issues related to the environment, sustainability, and social justice than are their … Read the whole story