It used to be April Fools' Day was a special day that you couldn't believe the media. Now, not so much. Read the whole story
Many millennials believe subscription video on demand services offer the same or delayed content as skinny OTT services. And the love Netflix. Read the whole story
One of MediaPost's army of television writers this week mentioned a study in which, when asked about their media usage from the day before, … Read the whole story
Global ad growth will slow in 2017 to 3.7%, with total advertising revenues reaching $511 billion, according to Magna. Digital-based ad sales will grow … Read the whole story
Native outstream video is an ad format that can help strengthen engagement with consumers, and more brands are taking advantage of it. What makes … Read the whole story
Over the holidays, I was at my in-laws, and we started discussing various TV shows, recommending different series to one another. I started realizing … Read the whole story
The U.S. cinema ad marketplace grew 5.8% in 2016, according to estimates released Wednesday by the Cinema Advertising Council. The trade group estimated that … Read the whole story
I'm otherwise occupied this week, so for your reading pleasure and our sales department's commitment-keeping here's an oldie-but-okayie from the archives. Read the whole story
We work remotely at my company. I personally bounce between my apartment, my gym, and coffee shops in the neighborhood when I am not … Read the whole story
Six campaigns took silver awards, including Pepsi, Oreo Cookie Balls, Gillette Fusion ProShield, Mars Chocolate, Colgate and Friendship Dairies Cottage Cheese. Read the whole story