Screen6 launched a new data feature that will enable it to identify all devices within a household. The tool aims to extend campaign reach … Read the whole story

Marketers should take a pause to reconsider spending so much on those two platforms. Here's why. Read the whole story

Media consumers can be a suspicious lot. Then again, they can be lazy. If news is fake, it doesn't mean advertising adjacent to that … Read the whole story

Last week, Google came under intense fire for its inability to protect brands on its YouTube platform. Is Google to blame? Partially, but in … Read the whole story

Semcasting uses IP addresses to determine geography and behavior. An interview with CEO Ray Kingman. Read the whole story

In this semi-annual rite, Bob loses his patience with irrelevant press-release blasts and blasts right back. Read the whole story

Concerns over Google's YouTube and brand safety are "much ado about nothing," in the view of one digital industry vet, who says ultimately, it's … Read the whole story

Americans will spend more than ever as they celebrate Easter nearly three weeks later this year than last. Spending for Easter is expected to … Read the whole story

Anti-retrosexuals, rejoice! We've got nothing to lose but the boobs on display in ads for the Hardee's and Carl Jr's food chains! Read the whole story