VidBlog
by P.J. Bednarski, Staff Writer
Amazon will pay the NFL five times more than Twitter did for 10 Thursday night NFL games--that will ALSO be shown on NBC or CBS, and elsewhere online. Why? Read the whole story
by Karlene Lukovitz
On Wednesday afternoon, Pepsi pulled an ad featuring Kendall Jenner, which had elicited a storm of social media criticism that it appropriated and trivialized … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
53% of mobile site visitors will leave a page that takes longer than three seconds to load. Online retailers face enormous challenges in delivering … Read the whole story
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by Tobi Elkin
Low-quality ads cost U.S. marketers $7.4 billion last year, according to a new report from Forrester. The report said programmatic media and video are … Read the whole story
by Wayne Friedman
NBCUniversal is launching a TV-business upfront campaign through its own networks -- with a series of TV commercials -- for the first time. "For … Read the whole story
by Larissa Faw
"It's not a question of whether we do have bias. We do. Which are ours? How does this mechanism work?" asked Howard Ross of … Read the whole story
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by Tobi Elkin, Philip Rosenstein
Ad-tech firms entered partnerships to aid in the ongoing battle against ad fraud, got certified to work an agency holding company, and launched new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For marketers, highly valuable data-driven marketing information is coming in big waves and much of it can be confusing. This includes first-party sources (marketers' … Read the whole story
COMMENTARY
by Asaf Greiner
There will be more opportunities for ad placements within mobile apps and mobile messaging programs. There will also be the risk that only a … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
We congratulate this year's winners, who will be honored in New York during the auto show on April 12. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Too many people are producing too many ads that appear in too many places for too many people to ignore. P&G's Marc Pritchard is … Read the whole story