At a 4As Conference session discussing the changing landscape, panelists agreed that the industry needs to vastly improve upon legacy measurement. With multiple channels … Read the whole story

This week the news has been filled with indignation from the buy side, and low-key defensiveness from the sell side regarding an issue we … Read the whole story

Snapchat will need to move further down the path of becoming a true media and content distribution company, as Twitter did. Read the whole story

Essentially, I am willing to allow your intrusion on two conditions. Read the whole story

First the good news: Contrary to a common factoid (can we call it a faketoid?) teenagers - and, in fact, all humans - do … Read the whole story

As Twitter did a year ago, Amazon will run Thursday night games alongside CBS and NBC, sharing the traditional linear TV package of games. … Read the whole story

It seemed so simple. Steer search to your own sites, make billions offering "gigs" rather than jobs, and allow advertising against whatever random people … Read the whole story

Spring has arrived, along with the inevitable tasks that always follow the farewell to winter. Bring that spirit of renewal to work by focusing … Read the whole story

Apparently the brain trust at AOL worked months coming up with Oath, the name chosen to house nearly three dozen of AOL's and Yahoo's … Read the whole story