VidBlog
by P.J. Bednarski, Staff Writer
Vivendi, which now owns Dailymotion, is on the prowl for advertiser support, and possibly, a deal with a telco or two. Read the whole story
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by Philip Rosenstein
VR and 360 video advertising platform, OmniVirt, worked with ABC to programmatically serve a 360 video experience for the new drama series "Time After … Read the whole story
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by Tobi Elkin
A three-year study of native advertising spending reveal that categories that were slower to adopt native advertising in 2014 saw increases in spend in … Read the whole story
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by Tobi Elkin
Nielsen said it has received Media Rating Council (MRC) accreditation for viewability integrations with Integral Ad Science and Moat for desktop display and video … Read the whole story
COMMENTARY
by Maggie Mesa
The shift from tried and true desktop formats, like banner ads, is just one aspect of mobile marketing motivating brands and agencies to re-think … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
In February, YouTube unveiled a new OTT streaming, with 40 cable networks streaming live for $35 per month, including ESPN, Disney and others. Read the whole story
by Sara Guaglione
After nearly a decade out of the magazine publishing business, Bob Guccione Jr. is back, poised to launch a digital magazine in an entirely … Read the whole story