Vivendi, which now owns Dailymotion, is on the prowl for advertiser support, and possibly, a deal with a telco or two. Read the whole story
VR and 360 video advertising platform, OmniVirt, worked with ABC to programmatically serve a 360 video experience for the new drama series "Time After … Read the whole story
A three-year study of native advertising spending reveal that categories that were slower to adopt native advertising in 2014 saw increases in spend in … Read the whole story
Nielsen said it has received Media Rating Council (MRC) accreditation for viewability integrations with Integral Ad Science and Moat for desktop display and video … Read the whole story
The shift from tried and true desktop formats, like banner ads, is just one aspect of mobile marketing motivating brands and agencies to re-think … Read the whole story
In February, YouTube unveiled a new OTT streaming, with 40 cable networks streaming live for $35 per month, including ESPN, Disney and others. Read the whole story
After nearly a decade out of the magazine publishing business, Bob Guccione Jr. is back, poised to launch a digital magazine in an entirely … Read the whole story