When brands try live video, they humanize themselves and capture some unique data about some of their users. But usually, not too many people watch, so is it worth it? Read the whole story
Homes with SVOD services are reducing consumption of non-internet connected device-based TV faster than homes without SVOD services, but not by much. Total TV … Read the whole story
In a bid to help spur the creation of video ads for mobile, programmatic video advertising platform Virool has launched a vertical video exchange. … Read the whole story
The companies say they'll "approach the upfront marketing together" in offering ad deals for 80 mobile web/apps properties reaching 170 million users. Read the whole story
It's hard to talk about a healthy digital ad market if two companies are so dominating it. Read the whole story
In terms of raw numbers, the first 100 days are shaping up to be the TV news story of all time, according to an … Read the whole story
In another bid to boost its bottom line, Twitter is pondering a premium Tweetdeck-like service for professionals willing to pay for social insights. Read the whole story
All marketers should have three key questions in their head at all times: What do consumers really think about my business practices? What marketing … Read the whole story
The IAB UK shows mobile accounts for 38% of digital ad spend and the lion's share of social, content and video ad spend. It … Read the whole story
During last year's election season, we heard pundits and politicians bemoan the effect of algorithms on what news we see, serving up content that … Read the whole story
Bankrupt tech incubator Quirky and other marketers who are suing Facebook over inflated video metrics shouldn't be able to proceed, the company says. Read the whole story
A new report says Comcast wants to start up a subscription video on demand service that will include NBCUniversal programming. . What if anything … Read the whole story