A new report from Pivotal Research Group says that while digital viewing on demand has gone up in the last two years, the decline in TV viewing hasn't been so … Read the whole story
Titled "First Impressions" and created by the Guardian's in-house VR team, this is the third virtual reality project from the Guardian available on Daydream … Read the whole story
The campaign from agency imre features the experiences of influencers at different resorts, by way of both live social content and post-trip "snapisodes." Read the whole story
The decision comes amid a good year for the Conde Nast publication. Digital revenues are up 74% year-over-year, while the site had 14.3 million … Read the whole story
Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. … Read the whole story
"Google, how can a clever idea go wrong?" Read the whole story
Nielsen just released its quarterly "Total Audience" report, which provides an overview of the television landscape. The headlines that accompany these reports are often … Read the whole story
Potential new writer's strike could have some consequences for the TV advertising industry - But this time around, much more mature businesses -- like … Read the whole story
It's so 2008 to use words alone to talk to teens. Today, teens are increasingly communicating with emoji (small digital icons used to express … Read the whole story
Elements of success in a campaign like this are shared experiences and shared values, Audi's Ken Bracht tells attendees at the MediaPost Marketing: Automotive … Read the whole story
Data privacy regulation needs a global approach. In contrast to the FCC's current stance, the EU's General Data Protection Regulation (GDPR) - which comes … Read the whole story