Netflix may be the leader of the over-the-top (OTT) business, but the medium itself is now becoming more powerful than its dominant player. To … Read the whole story

MediaMath, SpotX, NinthDecimal, and Taykey were among the ad-tech companies launching new products, services, and partnerships for the week of April 10. Read the whole story

Gamers expect watching and playing video games will overtake watching and playing traditional sports by 2022. The increased interest from marketers is largely stemming … Read the whole story

Tribune Media had been planning a new digital national news site -- Tribune.com. But out of the blue, it applied the brakes. Read the whole story

Stories -- with lets people share moments from their day in slide-show form -- is proving to be a big success for Instagram. Since … Read the whole story

Gerber relied on influencers recruited by Linqia to launch its Lil' Beanies treats for toddlers. A recent Linqia survey found that 86% of marketers … Read the whole story

Nearly 600 Amazon employees have signed a petition addressed to the company's founder and CEO Jeff Bezos demanding that Amazon no longer advertise products … Read the whole story

Clarion Research interviewed executives at 15 media agencies about their perceptions of the challenges associated with audience-based targeting programs, and what would help accelerate … Read the whole story

With all the buzz around new technology, the latest apps and the future of media, it is easy to assume that everything is moving … Read the whole story