The Interactive Advertising Bureau has released the latest version of its OpenRTB Native Ads API Specification for industry comment. Version 1.2 adds dynamic creative … Read the whole story

Sean Galligan, Yahoo's VP and industry lead for technology, media and telecom -- who will soon work for Verizon when the telecom company closes … Read the whole story

Nearly 2,300 campaigns ran in Q1 2017, with 75% from paid client ad campaigns and 25% from network TV promos -- virtually all occurring … Read the whole story

Publishers will be able to license news articles with integrated photos and graphics in four news verticals: Technology, Energy, Health & Science and Evergreen. … Read the whole story

It's a shiny new toy. I'll admit that when I embarked on the experience myself, I had marketing in the forefront of my mind. Read the whole story

Tone up your attribution by using the new cross-device ID template, or RFI, from the Digital & Data Marketing Association. Read the whole story

Unsurprisingly Pinterest, generally viewed as a female-oriented network, saw the biggest divergence, with 45.4% of teen girls on board, but just 9% of boys. Read the whole story

Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads … Read the whole story

I think it's fair to say that consumers have embraced the new "stories" platforms to express themselves to their friends, family members or hundreds … Read the whole story