Two New Yorkers watched virtual reality videos for 50 hours straight. They're not sick, in case you wondered. Read the whole story
The Interactive Advertising Bureau has released the latest version of its OpenRTB Native Ads API Specification for industry comment. Version 1.2 adds dynamic creative … Read the whole story
Sean Galligan, Yahoo's VP and industry lead for technology, media and telecom -- who will soon work for Verizon when the telecom company closes … Read the whole story
Nearly 2,300 campaigns ran in Q1 2017, with 75% from paid client ad campaigns and 25% from network TV promos -- virtually all occurring … Read the whole story
Publishers will be able to license news articles with integrated photos and graphics in four news verticals: Technology, Energy, Health & Science and Evergreen. … Read the whole story
It's a shiny new toy. I'll admit that when I embarked on the experience myself, I had marketing in the forefront of my mind. Read the whole story
Tone up your attribution by using the new cross-device ID template, or RFI, from the Digital & Data Marketing Association. Read the whole story
Unsurprisingly Pinterest, generally viewed as a female-oriented network, saw the biggest divergence, with 45.4% of teen girls on board, but just 9% of boys. Read the whole story
Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads … Read the whole story
I think it's fair to say that consumers have embraced the new "stories" platforms to express themselves to their friends, family members or hundreds … Read the whole story