The Major League Baseball Players Association launched a social app for MLB players to interact with their fans. Two outside vendors are also helping the players connect. Read the whole story
Internet-connected TV viewing -- through devices such as Roku, Apple TV, and Google Chromecast -- is now at 10% share of all total day … Read the whole story
Jefferies' media analyst John Janedis predicts the upfront will be "weaker than a year ago" because the 4% digital factor from last year won't … Read the whole story
Despite the fact that programmatic media and ad tech, in general, have received a thrashing in recent months, spending on programmatic display advertising is … Read the whole story
Although print is currently the top channel for luxury advertising -- accounting for 32.7% of ad spend in 2016, compared to 31.3% for television … Read the whole story
Reeling from another gruesome crime video posted on the social network, Facebook is scrambling to explain how new procedures will help ensure that inappropriate … Read the whole story
I have to confess, I was actually a fan of Google's "Don't be evil" philosophy. Predictably, once the company went public with it, the … Read the whole story
It's the end of era. For the first time ever, Android has bested Microsoft Windows as the world's most popular operating system, according to … Read the whole story
Brands need to locate their presence within the digital media ecosystem and make certain their equity and message align with the content they sponsor. Read the whole story
Live 360-degree video broadcasts just gained an aerial perspective, thanks to a new live-streaming virtual reality drone. The VR drone system was developed by … Read the whole story
Sling TV said it saw a 51% rise in programmatic ad sales after it implemented a programmatic integration with Tremor Video for the recent … Read the whole story
Pandora kicked off a new brand campaign dubbed "Sounds Like You" and said it's making Pandora Premium, previously available by invitation only, available to … Read the whole story