AOL now says it will conduct "closed door client meetings" instead of hosting a NewFronts event, joining a short list of presenters that aren't going to present after all. What's … Read the whole story
As Verizon prepares to take over Yahoo's media assets, search revenue has jumped to $745 million from $492 million in the first quarter of … Read the whole story
Oracle has signed a deal to acquire Moat, an independent third-party measurement and tracking company. The financial terms of the deal were not disclosed. … Read the whole story
Ahead of the NewFronts, Twitter on Tuesday began rolling out in-stream video ads. And, the struggling social giant seems very confident that the new … Read the whole story
Most advertisers and agencies are already embracing advanced TV as an advertising medium. Among those currently spending on advanced TV, 57% say they plan … Read the whole story
For some TV networks -- perhaps midsize cable networks -- digital-only advertisers are now making the jump to linear TV. That is due, in … Read the whole story
In digital advertising, self-serve may be the trend. Snapchat, for one is reportedly close to launching a self-serve option for Snap ads. Read the whole story
Nokia plans to launch multiple updates across its virtual reality ecosystem at the annual NAB show in Las Vegas next week. The updates aim … Read the whole story
At the heart of the effort is a new AR app marketplace, unveiled at Facebook's F8 conference on Tuesday. The AR marketplace will initially … Read the whole story
At retail, many of the recent whispers about aisle reinvention lately have revolved around virtual reality. Whether the buzz translates into reality hinges on … Read the whole story
Though we're not free of fake news yet, it is on its way out. Here's why. Read the whole story
Reporting its Q1 earnings this week, Netflix said it would put up $1 billion on customer acquisition marketing with a good portion of that … Read the whole story