VidBlog
by P.J. Bednarski, Staff Writer
ColorTV, which helps content providers personalize search suggestions to viewers acquired Guidebox, a metadata provider that helps consumers find OTT content. Together, they strengthen their discovery
chops. Read the whole story
by Laurie Sullivan
The ad-blocking feature could switch on by default and filter out ads that Google algorithms deem a bad experience for users, based on a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Online video is spreading to another new format: digital magazines. Flipboard, which helps publishers produce digital content in magazine-like formats, is introducing new video … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns - and regulators are pushing back. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Digital video watching has doubled in a decade, while mobile video has quadrupled in half that time. This is a mega trend that will … Read the whole story
-
by Wayne Friedman
National TV witnessed only a 0.9% hike. Broadcast networks were up 2.4%, while cable networks sank 0.7%. Digital media was up just 6% in … Read the whole story
-
by Amy Corr
I may have missed this campaign when it first launched earlier this year, but the idea and hilarity behind it holds up. I can't … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
As the NFL draft approaches, I thought I'd add my own two cents to the discussion of football ratings. Despite some ratings declines this … Read the whole story
by Laurie Sullivan
The ad series created by Omnicom's McDonald's-dedicated We Are Unlimited agency features four ads that are now posted to YouTube on a channel that … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Joan FitzGerald, VP, product management and business development, TiVo, is a TV data expert whose work on the quantification of media has defined her … Read the whole story
COMMENTARY
by Benjamin Bloom, Columnist
We've swiftly entered an era where consumers are always-on and perpetually streaming content. That trend created new opportunities for marketers to interact with their … Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
Teens' entertainment diet is eclectic, particularly compared to other generations when they were teens. Teenage Xers didn't have social media vying for their attention; … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The FTC recently warned around 90 Instagram influencers to disclose paid promotions. Read the whole story