ColorTV, which helps content providers personalize search suggestions to viewers acquired Guidebox, a metadata provider that helps consumers find OTT content. Together, they strengthen their discovery chops. Read the whole story
The ad-blocking feature could switch on by default and filter out ads that Google algorithms deem a bad experience for users, based on a … Read the whole story
Online video is spreading to another new format: digital magazines. Flipboard, which helps publishers produce digital content in magazine-like formats, is introducing new video … Read the whole story
Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns - and regulators are pushing back. Read the whole story
Digital video watching has doubled in a decade, while mobile video has quadrupled in half that time. This is a mega trend that will … Read the whole story
National TV witnessed only a 0.9% hike. Broadcast networks were up 2.4%, while cable networks sank 0.7%. Digital media was up just 6% in … Read the whole story
I may have missed this campaign when it first launched earlier this year, but the idea and hilarity behind it holds up. I can't … Read the whole story
As the NFL draft approaches, I thought I'd add my own two cents to the discussion of football ratings. Despite some ratings declines this … Read the whole story
The ad series created by Omnicom's McDonald's-dedicated We Are Unlimited agency features four ads that are now posted to YouTube on a channel that … Read the whole story
Joan FitzGerald, VP, product management and business development, TiVo, is a TV data expert whose work on the quantification of media has defined her … Read the whole story
We've swiftly entered an era where consumers are always-on and perpetually streaming content. That trend created new opportunities for marketers to interact with their … Read the whole story
Teens' entertainment diet is eclectic, particularly compared to other generations when they were teens. Teenage Xers didn't have social media vying for their attention; … Read the whole story
The FTC recently warned around 90 Instagram influencers to disclose paid promotions. Read the whole story