VidBlog
by P.J. Bednarski, Staff Writer
You’ve heard the line--the food’s not good, but the portions are large. A report from the growing San Francisco performance analytics
firm Mux that charted viewer attitudes about video streaming … Read the whole story
by Joe Mandese
The truth will be a little less hard to find beginning today as "The New York Times" breaks the next flight of ads in … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Consumers in today's world are focused less on advertisements, and more on content. They don't care that your product is the best on the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The platforms giveth, then they puncheth you in the face. That's judging by the seemingly endless reversals by Facebook and Google as they first … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Advertisers are ready for programmatic buying to come to the TV ad sector in a big way. That's the finding of a new report … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Google is considering launching a filter on the mobile and desktop versions of its Chrome browser to block ad types that offer poor experiences … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers may be connecting various smart devices and appliances in their homes, but it's nothing compared to the number of Internet-connected TV devices. The … Read the whole story
COMMENTARY
by David Simon, Columnist
There's no room for error in digital advertising. That's particularly true when engaging Gen Z. This tech-savvy group of youngsters certainly value "all things … Read the whole story
COMMENTARY
by Jeri Smith, Columnist
Now, with activist advertising as a new form of brand signaling, all bets are off. Read the whole story
COMMENTARY
by Karlene Lukovitz
Amid the progress toward wider adoption of audience-based buying, some crucial pieces of the puzzle have yet to fall into place. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
What a coincidence -- the onslaught by News Corp against Google and Facebook comes at the same time that they are preparing to launch … Read the whole story