VidBlog
The Video Advertising Bureau queried ad buyers and marketers about their viewing habits and how they'd guess those match up to average American viewers.' It's two worlds. Read the whole story
Google's decision to make traditional TV advertising inventory available to buy in its DoubleClick Bid Manager (DBM) platform is a move to enable advertisers … Read the whole story
- COMMENTARY
Is VR a realistic way to connect your brand to improve the customer experience? I think so. Read the whole story
- COMMENTARY
Ahead of the NewFronts, Twitter began rolling out in-stream video ads on April 18 -- and the struggling social giant seems very confident that … Read the whole story
Ad executives have a distorted view of how much video they -- and the average American consumer -- spend on various devices ranging from … Read the whole story
- COMMENTARY
Will inventory from the big TV networks -- broadcast and cable -- be available? Syndication? Local TV, or local cable? And if so, what … Read the whole story
