Video Daily
Tuesday, April 25, 2017
  • Google: TV Inventory On DBM Provides Data-Driven Approach To Planning, Buying

    Google's decision to make traditional TV advertising inventory available to buy in its DoubleClick Bid Manager (DBM) platform is a move to enable advertisers … Read the whole story

  • Virtual Reality: Still Swimming With Sharks

    Is VR a realistic way to connect your brand to improve the customer experience? I think so. Read the whole story

  • Twitter's Really Excited About New In-Stream Video Ads

    Ahead of the NewFronts, Twitter began rolling out in-stream video ads on April 18 -- and the struggling social giant seems very confident that … Read the whole story

  • Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-Held

    Ad executives have a distorted view of how much video they -- and the average American consumer -- spend on various devices ranging from … Read the whole story

  • Can Google Answer TV Advertisers' Real Needs?

    Will inventory from the big TV networks -- broadcast and cable -- be available? Syndication? Local TV, or local cable? And if so, what … Read the whole story