On all kinds of devices, digital video garnered $9.1 billion last year, 53% higher than the year before. But mobile ad revenue topped 50% of the total for the first … Read the whole story
A new multi-screen viewability study reveals that overall attention to pre-roll ads is highest among connected TV watchers. Eye-tracking showed that 89% of a … Read the whole story
A study by Blue Venn finds that 64% of marketers in the U.K. and U.S. find their role is to collect rather than analyze … Read the whole story
While more than 90% of publishers said they saw native ad revenue increase in in the last year, slightly more than half of those … Read the whole story
AT&T's AdWorks unit unveiled a sleek new media lab packed with interactive technology demos, including connected TV, smart home appliances, and a virtual reality … Read the whole story
In a bid to become the industry's standard for measuring the viewability of online display, video and mobile ad inventory, comScore is offering its … Read the whole story
By the looks of this promotional video for Booking.com, the company seems like an ideal place to work. Employees were outfitted with Go Pro … Read the whole story
Programmatic TV will evolve more slowly as broadcast TV networks hold on tightly to the massive and lucrative $70 billion TV ad market. Read the whole story
If anything on the horizon can possibly challenge the duopoly of Google and Facebook in their domination of programmatic advertising, it is the new … Read the whole story
Younger digital media platforms for traditional TV programming have been seen as offering a good trend for TV networks. Still, one should also consider … Read the whole story