"Most consumers use trials for their intended purpose of trying out a service before deciding whether or not to continue as a paid subscriber," … Read the whole story

Despite the continued commitments to increase spend, the level of skepticism over online advertising remains high. Read the whole story

Given the power of "influencers," the FTC has laid responsibility not just on those celebrity endorsers but to marketers paying for these social-media promotions. Read the whole story

ComScore's decision to make its viewability data free to all by the end of June is an interesting development. In making this move, comScore … Read the whole story

Facebook's system for policing prohibited content is garnering fresh criticism after another horrifying murder-suicide was broadcast live, this time in Thailand. Read the whole story

The net neutrality regulations have "kept countless consumers from getting better Internet access or getting access," FCC Chairman Ajit Pai said today. Read the whole story

The deal gives marketers access to an "always-on" team of writers, directors, and producers from Broadway Video. Content will run on all linear and … Read the whole story

most millennials surveyed are involved in B2B purchase decision-making at their companies, with one-third of millennials being the sole decision-maker. Read the whole story

What a mess. The advertising industry has been reduced to a whirling, swirling deluge of tech vendors. Each fulfills one, or maybe two, needs … Read the whole story

Amazon took the lens cap off the Echo Look yesterday. It's a hands-free, voice-activated camera that, as its introductory video indicates, assists wanna-be fashionistas … Read the whole story

To find the perfect gift for the mothers in their lives, consumers increasingly turn to social media. More than 33 million people have Pinned … Read the whole story

'The Washington Post,' owned by Amazon CEO Jeff Bezos, is betting big on bots, including automated chat programs to interact with readers and facilitate … Read the whole story