TV networks will not surrender any more of their prized TV advertising inventory anytime soon. We can only assume, for the near term, these … Read the whole story

Brian Katz, VP, advanced tv insights and strategy at Eyeview, started out as a researcher at Paramount Domestic Television and then at NBCU in … Read the whole story

Ad tech firm Criteo announced a 29% increase in Q1 2017 revenue year-over-year, with a top line number of $517 million. When excluding traffic … Read the whole story

How artificially intelligent are you? Sorry, let me put that another way: How smart are you about artificial intelligence (AI), virtual reality (VR), and … Read the whole story

One of the biggest priorities for marketers is gaining visibility into the customer journey beginning with uncovering a problem to executing on a solution … Read the whole story

Facebook collected data that would help advertisers reach teenagers who were feeling "worthless" or "insecure," according to The Australian. Read the whole story

Viewability rates for in-app video ads are pretty strong when it comes to rewarded video in gaming apps, according to Tapjoy. The company said … Read the whole story

While Nader makes some valid points about the potential sketchiness of native advertising and its potential for deception, he goes on to equate it … Read the whole story

Sixty-seven percent of users say the social video ads that appear in their news feed do not disturb their browsing experience.That's significantly more than … Read the whole story

Apple CEO Tim Cook pledged yesterday to put aside $1 billion in a fund that will promote the creation of manufacturing jobs in the … Read the whole story