VidBlog
by P.J. Bednarski, Staff Writer
As advertisers fret over brand safety Trusted Media Brands tells NewFronts buyers they've got their backs with well-done, not crazy offerings that deal with home, family and cooking. It appears … Read the whole story
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by Wayne Friedman
A new study finds current cord cutters have risen to 6% in 2016 from 3% in 2013. The top reason for cutting the cord … Read the whole story
by Tanya Gazdik
"This could signal an important shift in the marketing toolkit for our industry," Bank of America Merrill Lynch's Nancy Brennan tells "Marketing Daily." Read the whole story
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by Tobi Elkin
Aiming to take artificial intelligence (AI) into the realm of popular culture, IBM Watson launched a storytelling competition in conjunction with the Tribeca Film … Read the whole story
by Steve McClellan
The new device looks like an accessory to a handbag. But if the bag is stolen, the victim can dial an sms code into … Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Nearly one-third of free trials of streaming video-on-demand services turn into paid subscriptions. That's supposed to be a pretty good conversion rate, but try … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Take this easy, super-fun quiz. It's so simple -- and a hoot to share with your Friends and the vendors of every app in … Read the whole story
COMMENTARY
by Ted Shaw, Op-Ed Contributor
Consumers have short memories and new images tend to crowd out old ones. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Three anonymous attendees filed a lawsuit in Los Angeles alleging breach of contract, fraud, negligent misrepresentation, and unfair trade practices. Read the whole story
COMMENTARY
by Aliza Freud, Columnist
CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all leveraging … Read the whole story
COMMENTARY
by Tom Alexander, Op-Ed Contributor
Pouring resources into video and then relying on only one marketing channel to disseminate it isn't nearly as effective as using multiple distribution channels. Read the whole story
COMMENTARY
by Gareth Dismore, Op-Ed Contributor
Natural language processing is a type of artificial intelligence enabling computer programs to understand human speech, just as it is spoken. It supports synonym … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Marketers are questioning the wisdom of sharing their confidential data, be it media, agency pricing or other proprietary content, with consultancies who are now … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Ajit Pai's plan to replace regulations with voluntary terms of service would "make net neutrality as binding as a proposal on 'The Bachelor'." Read the whole story