Though each company's involvement will vary, based on the project, generally Tribeca Studios will create long-form content and Vox Creative will produce complementary digital … Read the whole story

Pouring resources into video and then relying on only one marketing channel to disseminate it isn't nearly as effective as using multiple distribution channels. Read the whole story

Mobile advertising has now overtaken desktop in both the UK and U.S., according to the respective IAB figures. There's just one problem -- viewability. Read the whole story

One hundred audience-facing jobs weren't the only things lost, with the recent bloodletting at "The Worldwide Leader." We've heard for years in other verticals, … Read the whole story

In the wake of the big potential $4 billion Sinclair and Tribune Media deal, you might hear the one loaded word that gets everyone … Read the whole story

A new study on digital video found that 68% of participants believe social platforms like Facebook, Snapchat, and Twitter, are the most important partners … Read the whole story

Last week, four public schools in Madison, Wisconsin began blocking free wi-fi access to dozens of social media apps. Read the whole story

Two companies that didn't exist 20 years ago -- Google and Facebook -- now account for 20% of all global advertising expenditure. And the … Read the whole story