VidBlog
by P.J. Bednarski, Staff Writer
A report from Hub Research points out: Yes, people are still watching TV on TV. A new report from the IAB says they're also streaming like never before. Read the whole story
-
by Wendy Davis
Smart TV manufacturer Vizio is seeking to immediately appeal a judge's decision allowing consumers to proceed with allegations that it violated a federal video … Read the whole story
-
by Wayne Friedman
Disney-ABC Television broadcast platforms witnessed lower first-quarter advertising revenues -- with cable advertising at key networks higher. Read the whole story
by Laurie Sullivan
As campaigns have become more about creating new digital experiences, McDonald's has recently launched campaigns using virtual and augmented reality. Read the whole story
-
by Wayne Friedman
Marchese will oversee linear and nonlinear sales, advertising research and advanced ad products for all of Fox Network Group's network brands. Media executives say … Read the whole story
-
by Wayne Friedman
A new study says 88% of viewers with broadband have a pay TV subscription -- statistically unchanged from 90% in 2014. Offering a somewhat … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Spending on ads that support original digital video content has nearly doubled in the past two years. The average annual ad spend around original … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Netflix recently debuted the first season of "Dear White People," a sitcom about the micro-aggressions visited upon African-American students at a fictional Ivy League … Read the whole story
COMMENTARY
by Lizzy Hanna, Op-Ed Contributor
We need to provide real intelligence back to marketers in terms of what they can expect out of this new data-driven and measureable connected … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Data intelligence platform Pixalate asserts that over half of connected TV and over the top (OTT) ad impressions served programmatically were fraudulent in the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
For the full year, Time Inc. is predicting its various online media outlets will generate a total of over 8.5 billion digital video views. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Some say content is king. Some say data is king. I think it's a duopoly, not a monarchy, and recent moves from Facebook and … Read the whole story