VidBlog
by P.J. Bednarski, Staff Writer
A survey from Advertiser Perceptions says things like decluttering Websites, better targeting of ads and creating ads expressly for digital all help the ad experience for consumers. Read the whole story
by Wayne Friedman
During Monday's upfront presentation, NBCUniversal's Linda Yaccarino made a strong case for advertisers continuing to buy lots of TV commercials, in light of competing … Read the whole story
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by Sara Guaglione
Nylon Media has acquired fashion and beauty conference business Simply Stylist to connect consumers with its roster of influencers and celebrities. The move provides … Read the whole story
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by Wendy Davis
A battle over whether Vizio violated a video privacy law "will have a direct impact on DMA and its members," the organization says. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While Facebook may have scaled back its virtual reality activities, it doesn't mean the general public isn't getting a full dose of how the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Amid steep audience declines, prime-time shows that were deemed ratings failures a few years ago suddenly look like going propositions. Meh is the new … Read the whole story
COMMENTARY
by Elizabeth Hellman, Columnist
While many associate social media with Millennials and Gen Z, Baby Boomers are also heavy users of these channels, with Facebook being the biggest … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
A recent press release from the Acme Hotel Co. in River North, Chicago, included these phrases: Snapchat Spectacles, Amazon Echo, ESP Guitar, DIY cocktail. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Forrester analysts estimate 37% of all new tech project spending will be related to the CMO, including marketing automation software, marketing data analytics, mobile … Read the whole story
by Joe Mandese
Streaming service Tubi TV last week closed a $20 million round of funding that it will use to expand its presence on Madison Avenue … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The Weather Company rolled out a partnership with LiveRamp, through which marketers have access to expansive audience segments informed in real-time by up to … Read the whole story