VidBlog
by P.J. Bednarski, Staff Writer
Pluto TV, a commercially-supported streamer, is adding an on-demand TV and movie service. It's not Netflix, which, of course, is an opportunity for advertisers. Read the whole story
-
by Tobi Elkin
A new study suggests that so-called "advanced video advertising" offers better performance than standard pre-roll video ads. The study, by Innovid, examined thousands of … Read the whole story
-
by Wayne Friedman
Joe Marchese, president of advertising revenue for Fox Networks Group, said both Fox and NBC's deal with Moat's Video Quality Scores will measure video … Read the whole story
by Laurie Sullivan
Google has made it possible for marketers to assess keywords, ads and landing pages by evaluating the parts that make up the score such … Read the whole story
-
by Tobi Elkin
Video technology firm Kaltura said it partnered with analytics provider Streamlyzer to integrate real-time intelligence into its over-the-top TV (OTT) solutions. Kaltura will use … Read the whole story
-
by Sara Guaglione
Well Done, a social video food brand launched in March with already more than 155 million views, has made a deal with Kraft Heinz … Read the whole story
by Tanya Gazdik
This is Toyota's fourth year sponsoring the Motor City Comic Con, which attracted more than 62,000 attendees last year. Read the whole story
COMMENTARY
by Catalina Boneo, Columnist
Summer vacation spending in America was projected to reach $89.9 billion in 2016, with 65% of Americans reporting that taking a vacation is important … Read the whole story
COMMENTARY
by Alex Gardner, Op-Ed Contributor
It's been well over a year since header bidding took hold of the programmatic marketplace. With the addition of server-side support for exchange bidders, … Read the whole story