The IAB Tech Lab announced a new offering aimed at eliminating the "black market" for digital ad inventory on Wednesday. Known as ads.txt, the … Read the whole story

Whistle Sports, whose short videos feature non-traditional sports competitions that appeal mainly to younger viewers, announced today its Dunk League competition will return for … Read the whole story

Earlier this year, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to "empower people to … Read the whole story

Sling TV, the DISH Network's over-the-top (OTT) television service, announced on Tuesday a partnership with SpotX. Advertisers can now access Sling TV inventory through … Read the whole story

As advertisers clamor for more transparency from their ad-tech and media partners, including transparency on how digital media is measured, Facebook's metrics snafus continue … Read the whole story

For anyone tuning in to an NBA game during the playoffs this year, the endless stream of three-point attempts being launched is ample evidence … Read the whole story

In a move to simplify the content creation and editorial process for its publisher members, Reuters News Agency is launching Reuters Connect, a new, … Read the whole story

NewFront promoters found a way to distinguish themselves over the last few years. Now, traditional TV networks need a new name for their efforts. … Read the whole story

Does branded content actually work? That's the question on the minds of most marketers that have employed some form of branded content -- whether … Read the whole story

States should be prohibited "from enacting their own privacy burdens on what is by all means an interstate information service," FCC Commissioner Michael O'Rielly … Read the whole story

That's according to a new survey of around 300 influencers by social media marketing firm Hashoff. Read the whole story