Consuming content on a digital device is not like getting it through cable or satellite. Hulu hopes to convince the channels on its new streaming service. Read the whole story
Big gainers for digital media include social media, 12% higher and advertising network/ad exchange business, up 10%. Losers in the digital space came with … Read the whole story
The IAB Tech Lab announced a new offering aimed at eliminating the "black market" for digital ad inventory on Wednesday. Known as ads.txt, the … Read the whole story
Whistle Sports, whose short videos feature non-traditional sports competitions that appeal mainly to younger viewers, announced today its Dunk League competition will return for … Read the whole story
Earlier this year, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to "empower people to … Read the whole story
Sling TV, the DISH Network's over-the-top (OTT) television service, announced on Tuesday a partnership with SpotX. Advertisers can now access Sling TV inventory through … Read the whole story
As advertisers clamor for more transparency from their ad-tech and media partners, including transparency on how digital media is measured, Facebook's metrics snafus continue … Read the whole story
Roger Ailes, a communications strategist who became one of the most powerful names in news as the creator of Fox News, died this morning. … Read the whole story
For anyone tuning in to an NBA game during the playoffs this year, the endless stream of three-point attempts being launched is ample evidence … Read the whole story
The moments the networks mine for their clip reels are just that -- isolated moments among many others that are not nearly as eye-catching … Read the whole story
In a move to simplify the content creation and editorial process for its publisher members, Reuters News Agency is launching Reuters Connect, a new, … Read the whole story
NewFront promoters found a way to distinguish themselves over the last few years. Now, traditional TV networks need a new name for their efforts. … Read the whole story
Does branded content actually work? That's the question on the minds of most marketers that have employed some form of branded content -- whether … Read the whole story
States should be prohibited "from enacting their own privacy burdens on what is by all means an interstate information service," FCC Commissioner Michael O'Rielly … Read the whole story
That's according to a new survey of around 300 influencers by social media marketing firm Hashoff. Read the whole story