VidBlog
by P.J. Bednarski, Staff Writer
If a brand chooses a reactive commercial scheme it better know what it's talking about. Online chatter can make or break you. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The partnership is the latest such agreement between Facebook and a pro sports league, as the social network seeks to bolster its live video … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Lots of talk about brand safety concerns of nontraditional big media digital video platforms (You Tube? Facebook?) floated over this upfront presentation period. But … Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
Teens' entertainment diet is eclectic, particularly compared to other generations when they were teens. Teenage Xers didn't have social media vying for their attention; … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Here's a round-up of recent news in the TV Everywhere space, culled from previous editions of Television News Daily: Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
Many of us will head to the grocery store this Memorial Day weekend to pick up a few items and, inevitably, that includes grabbing … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
With the growing fusion of sports and pop culture, brands have a broader opportunity to fit themselves into the landscape and create a more … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
At this week's upfronts, changes to the TV business were described as "seismic" and "extraordinary." Yet the Big Four and the CW still keep … Read the whole story
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by Gavin O'Malley
New personalization and data settings offer users more control over how Twitter can exploit their data, personalize their interfaces, and whether information may be … Read the whole story
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by Thom Forbes
After years of floundering while Amazon and other e-commerce innovators ate its lunch, Walmart yesterday reported a 63% spike in online sales for its … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
When I watched the newest installment of Marriott's branded video "Two Bellmen," I wondered why 9 million others had watched it. Or perhaps, like … Read the whole story
by Chase Martin
As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities. That was the … Read the whole story